2 • HAWAII ANTIQUES, ART & COLLECTIBLES QUARTERLY • SUMMER 2008
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HAWAII ANTIQUES, ART & COLLECTIBLES QUARTERLY
VOL. 17 | NO. 3 | SUMMER 2008
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WHAT’S NEW IN OLD CAMPAIGN BUTTONS?
By Robert Reed acns@aol.com
P
residential campaign buttons. They use to give them away. Then they gave them only to a special few, and sold others for a modest fee. Today they are produced in limited numbers if at all. It would be hard to imagine the breathless excitement of finding an authentic campaign button bearing the likeness of Abraham Lincoln, much less one with his running mate too. Some say the elaborate design of campaign buttons, or pin backs, may have peaked in the early 1960s with the likes of Richard Nixon. Some of better choices bore a clear photo of Nixon along with a dangling plastic elephant and red ribbon. Generally speaking, they just don’t make them like that anymore. Tin photos were used on campaign buttons back in 1860, and it was the first year candidates images were featured on anything other than fabric or paper. Campaign buttons have been long held in favor by collectors because they are historic, attractive, easy to carry, and they can appeal to just about any political view that ever existed. Officials of the Waterbury Company Button Museum in Waterbury, Connecticut have authenticated more than two dozen button designs that honored the inauguration of George Washington. These political items really were buttons and were designed to be sewn onto the clothing. Among the “GW”, buttons, many carried the president’s initials or simply the phrase, “Long Live the President.” These classic buttons are treasured and worth hundreds of dollars if not thousands of dollars today, however the real thrust of campaign buttons has only come in the past 100 years. The first modem era campaign buttons appeared during the 1896 White House race between William McKinley and William Jennings Bryan. These particular buttons could be easily fastened-to clothing with a pin and were made of celluloid. Handsome photographs of the candidates were also included. And most buttons from the 1890s on are not completely out of reach to collectors according to Marc Sigoloff author of Collecting Political Buttons (Chicago Review Press). “When I say my oldest buttons are of McKinley and Bryan from the 1896 election, people seem astonished,” he notes. “Little do they realize that many buttons from the first presidential election which they were given widespread use remain relatively common, and many are obtained for under $10.” On the other hand, Sigoloff and other dealers can point out some Ronald Reagan and Walter Mondale buttons from as recently as 1984 that are both scarce and highly prices. “Button collectors are explorers and their journey through unknown territory is a never-ending source of enjoyment,” says Sigoloff “Large bank accounts are not really a prerequisite; even the average collector on a limited budge can put together a museum quality display.” As seen in the example of Lincoln and Hamlin, a portrait button gains value if it depicts both the presidential and vice-presidential candidates together.
Campaign button for Richard M. Nixon with ribbon and plastic elephant attached ‘60s.Wilson button of 1912 campaign suggests why labor supported him and big business did not.
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