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Securitas Aurum Special ENG Print

Reference: M00186117

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http://www.tinyurl.com/lingua-italiano

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The “gold bugs” are currently very much in demand.

This term refers to investors and in-

vestment experts in the world of nance, who regard gold as the answer – or at least as the safest harbour for money – to most problems of the modern nancial system. The gold price lastly rose to more than 900 dol

lars per troy ounce (approximately 31.1 grammes). At its all-time low in 1999 it was only worth 252 dollars. This is also linked to the falling exchange rate of the dollar, however, gold even reaches record levels in eu

ros. This tendency could last for some more time. The more insecure the value of paper currencies becomes, the more popular investments in precious metals will become. Moreover, ination rates all around the world increase steadily. Therefore, apart from gold bars, par

ticularly gold coins come in handy. The so-called bul

lion coins are especially interesting for investments in this context. They are, for example, characterised by a very high gold content, practicable denominations and a price which is always closely oriented on the current gold rate. However, not only investors are pleased about the gold coins but also collectors are enthusiastic about the noble metal. The more so since the US investment bank Lehman Brothers collapsed and the nancial crisis fully broke off. Since that point in time, the run for gold has been comparable with the erstwhile gold fever on Klondike River. Roger Breitkopf, precious metals dealer at Deutsche Bank stated in September: „The turnover has increased tenfold compared to August. Many peo

ple think: Who knows what else is to come. If the crisis persists, we will still be able to buy things with gold.“Nowadays, there is a great selection of different bullion coins made of gold and starting with the Maple Leaf from Canada, stretching over the American Eagle from the USA to the Vienna Philharmonic Orchestra from Austria. However, everything began with the South Afri

can Krugerrand, which was rstly issued in 1967. In the period following, the Krugerrand maintained its status as most popular and top-selling gold coin. At the mo

ment, the Krugerrand can hardly be obtained due to the nancial crisis although the „Rand Renery“ works at full capacity utilisation, i.e. seven days per week. Other coins face similar situations. As 70% of the gold is used for jewellery, the gold price is not tied to the industrial development as closely as other precious metals. Eugen Weinberg, analyst with Commerzbank, commented in September: „The platinum price has halved since July.“ Gold coins are particularly interesting to investors for another reason: In Germany, gold coins for investment purposes are not subject to value-added tax! This differ

ence indeed makes a great difference if you consider the current value-added tax of 19%. When you think gold as a layman, you generally think of banks in the rst place. However, according to written

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information by Deutsche Bundesbank, the trade in gold coins is not even subject to the German federal nancial supervisory agency (BaFin), although gold can very well constitute an investment. The company Securitas Au

rum S.L. wants to enter precisely this “market niche”. The company was founded by the two Germans Dieter Scheppeit and Dirk H. Oelrich in the Spanish city of Barcelona. Securitas Aurum is an e-commerce company and sells many famous gold coins directly to customers via its website. But more on that later. Let us talk some more about the fascination of gold.

Gold and silver coins have been used as currency for several thousands of years.

In times of crisis, these coins were often the only pos

sibility for average citizens to protect the funds they worked hard for and saved from ination, i.e. paper currency depreciation, which has shaken money and capital markets in periodic regularity to date – exactly as it is the case at the moment!Precious metals can be purchased in the physical form of bars or coins; the latter can be classied as so-called bullion coins (the value of the raw material is decisive) and collector’s coins (the value of the raw material comes second). Although bullion coins have the same value as the raw material and are a bit more expensive than metal bars, they are generally more widespread and popular worldwide. Before 1967, the British “Sov

ereign”, the French “Napoleon” as well as the Austrian “Ducats” and “Krones” – just to name a few – served the purpose of gold investment and payment transac

tions. The introduction of the South African Krugerrand in 1967 marked a coin whose main purpose was to serve as gold investment and not as means of payment. The modern gold investment coins encompass: the Kruger

rand (South Africa), the Maple Leaf (Canada), the Vi

enna Philharmonic Orchestra (Austria), the Nugget (or the kangaroo from Australia), the Panda (China) and the American Eagle (USA). All of them can also be ob

tained from Securitas Aurum. The Britannia (England) has become less important due to the current mini-edi

tions, the Lunar-series (Australia) are on the way up. All other series, motifs and special coins generally tend to become collector’s coins (small editions, beautiful and changing motifs, in “mint state” = additional charges). These coins cannot be obtained from Securitas Aurum. The popular DM and euros coins can also be classied as collector’s coins. The issue price of these coins was the current gold price, however, the one-time editions and the “relatively” low numbers of pieces lead to ad

ditional charges, which often signicantly exceed the value of the raw material.The level of familiarity and the popularity of a coin as well as its availability uctuate considerably depending on the respective continent and country. Thus, Mexico coins the “Libertad” in gold and in silver. The global is

sue of the gold Libertad is higher than that of the Bri

tannia (England), however, it is hardly known or wide

spread in Germany. The silver Libertad, on the contrary, can be obtained in Germany without any problems.

Gold has never become worthless in the past few thousand years and has always maintained its purchasing power, which is something no single

share, currency or certicate can claim.

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With a market share of around 50%, the Krugerrand constitutes the high-circulation gold coin. With re

gard to the current year, the Maple Leaf coin has the highest circulation worldwide and the Vienna Phil

harmonic Orchestra has the highest circulation in Europe. Irrespective of whether a nominal value is impressed or not (as it is the case with the Krugerrand and the Libertad), all modern bullion coins constitute an ofcial means of payment in the respective coun

try. As the metal value always exceeds the nominal value, these coins are, however, logically not used for payment transactions.The bullion coins are available in different sizes, for example as 1, 1/2, 1/4, 1/10 or 1/20 ounce (1 ounce = 1 oz = 31.1035 grammes). However, there are also 1-kilogramme coins and other denominations. The weight of the precious metal denoted always refers to the neness impressed. For alloys (e.g. American Ea

gle or Krugerrand), the total weight is increased by the alloy metal. Bars often indicate the size in grammes.

“Paper money eventually returns to its in-trinsic value – zero.”- Voltaire (1694-1778) -

The prices of coins uctuate every day and depend on the daily price of the respective precious metal, the trade margin of the seller and the respective country-specic value-added tax. In theory, precious metal coins and bars could be bought and sold at every bank or specialised dealers. However, you can also make a good bargain at coin shops, coin swap meets, (online) auctions, ea markets, on the internet or in the advertisements of daily newspapers. Thus, we at Securitas Aurum are again the company that offers a very special opportunity to make a real bargain. Gen

erally speaking, there are three possibilities to buy gold from the Spanish e-commerce company. The company offers only gold packages to the amount of 4,800.00 euros. You have the option to immediately pay in cash, whether via PayPal, credit card or bank transfer. The customer receives his gold coins within 14 days after receipt of payment. The second option is a so-called “exible payment in instalments“, with an advance payment of 100 euros. The remaining sum has to be paid within a period of 12 months.However, the option to nance one’s gold by means of recommendation to other customers is the unique thing about the company. Also in this case, the custom

er has to make an advance payment of 100.00 euros. The recommendation to other customers and their rec

ommendations enable the customer to “recommend” the gold price “to each other”. In case, this does not work, the sales contract can, of course, be changed to

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standard payment in instalments at any time. Though, you should think over your desired payment method before concluding the sales contract online.It took three years of preparation until this concept of Dieter Scheppeit and Dirk H. Oelrich was market

able. The two already gained experience in the eld of marketing and they can also boast with expertise in the sale of gold. Particularly for this reason did Dieter Scheppeit take into account even the smallest details in his capacity as responsive managing director. Al

though Securitas Aurum is a direct marketing com

pany, it does not have to compete with the famous MLM-company, not only for its products. There are only a few salespeople in the company as the busi

ness actually works on a pure end customer basis. Of course, it is particularly easy for networkers to make a small fortune with gold by means of customer recom

mendations. Though the concept is not really a nov

elty as banks like Cortal Consors offer vouchers and publishing companies like Handelsblatt-Gruppe even offer cash for recommendations. It is only new that not only own recommendations are rewarded but also indirect recommendations of further customers – the recommendation chain. The plan works out as the company was in a position to conclude more than 1,100 contracts already in the rst few months, which equal an order volume of almost 6,000,000 euros. Furthermore, Securitas Aurum is the only company in Spain to actually sell gold coins. However, the objec

tives of the company outrun Spain by far. In the next few years, the team around Dieter Scheppeit and Dirk H. Oelrich is planning to become the largest company for gold coin sale to private customers all around the world. An initial public offering is also planned in the long-term, Dieter Scheppeit explains: “Therefore, our accounting department works like that of a public limited company already at this stage.” As the company operates globally, there was only one important question left in the end: “How can custom

ers from countries like Russia or Paraguay obtain their gold – as the shipping to these countries is cer

tainly difcult if not impossible?!” Securitas Aurum also bore in mind this aspect. There is a delivery service within the EU – the gold is dispatched by in

sured parcel. However, there is also the possibility to physically store the gold in a safe deposit box with a Spanish bank. Thus, the customer can come to Spain at any time and personally collect his or her gold. The third option for the customer is to commission Secu

ritas Aurum to sell the gold at a daily rate and then to transfer the sales proceeds.

There is also a fourth option, which enables the customer to simply sell part of his gold and to receive so-called e-checks in this con

text in order to make advance payments for new con

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GOLD HAS MANY TANGIBLE ADVANTAGES, THE MOST IMPORTANT ONE: SECURITY.